Newly launched beauty and wellness brand HOLLI releases core range – Kinesiology Face Tape for youthful-looking skin

HOLLI, a new Scandinavian beauty and wellness brand, debuts with its first collection: Kinesiology Face Tape, a non-invasive solution designed to support skin longevity through gentle, preventative care.

At the center of the launch is the HOLLI Pre-Cut Face Tape Kit, one of the first in Europe. Designed to simplify the trend, the kit includes ready-to-use patches sized for the forehead, eyes, and smile lines, making face taping as simple as peel and apply. For those who prefer flexibility, HOLLI also offers a Face Tape Roll, made for precision and full control over application. Both products are dermatologist-tested, hypoallergenic, and made from breathable cotton.

Face taping: the rising beauty trend

Inspired by Japanese beauty traditions, face taping is a gentle way to support skin longevity. The tape works by softly lifting the skin from underlying muscles, releasing pressure and creating space to ease tension, stimulate circulation, and smooth the appearance of fine lines. All without needles, harsh chemicals, or complicated routines.

The ritual has gained traction on social media, embraced by influencers and wellness creators, and was highlighted as one of the Top Beauty Trends of 2025 by Vogue Scandinavia. HOLLI’s pre-cut kit makes this growing movement more accessible than ever, turning what was once a time-consuming technique into a simple nightly habit.

About HOLLI

Founded in Sweden, HOLLI is built on the belief that when wellness leads, beauty follows. The brand was created as a response to today’s overcomplicated routines and formulas filled with ingredients no one can pronounce. Instead, HOLLI focuses on a different approach: the connection between inner wellbeing and outer beauty. The brand’s philosophy is simple - how we care for our body on the inside is far more powerful for skin health than any so-called miracle cream.

Media Contact

Email: contact@heyholli.com