Woman in morning light by the window with rested skin
The technique

How to apply face tape

Get started
Before you start
Not sure where to start? We promise you'll find your rhythm quickly. Think of it as a small moment just for you, when the day settles and your skin and muscles get to rest.
What you need
Face tape, pre-cut or on a roll
Clean skin and gentle skincare that's had time to sink in
A mirror and a few quiet minutes
Three women wearing HOLLI face tape on the forehead and around the eyes

Not sure where to start? 
We promise you'll find your rhythm quickly. Think of it as a small moment just for you, when the day settles and your skin and muscles get to rest.

What you need

Face tape, pre-cut or on a roll
Clean skin and gentle skincare that's had time to sink in
A mirror and a few quiet minutes
Video guides

Watch how it's done

Follow along with our short guides and get the hang of it in no-time
Pre-cut Face Tape Kit
Face Tape Roll
Step by step

How to do it

HOLLI face tape being applied to the forehead
  1. Start with clean skin
    Cleanse your face, apply your skincare and let it sink in. Skip exfoliants and actives where the tape will sit and save them for the nights you don't tape.
  2. Smooth and apply
    Gently stretch the skin with one hand so it's smooth, then place the tape with the other. It needs hardly any stretch, no more than ten percent of the tape's maximum stretch.
  3. Rub lightly
    The adhesive is activated by warmth. Run your fingertips lightly over the tape a few times so it settles against your skin.
  4. Let the tape work
    Wear it while you wind down, read or sleep. It can be worn for up to about eight hours, and you're welcome to leave it on all night.
  5. Roll it off gently
    Lift one corner and roll the tape off slowly and close to the skin rather than pulling straight out. If it's holding on tight, a little warm water or a drop of face oil helps the adhesive let go.
HOLLI face tape being applied to the forehead

How to do it

Step01/ 05

Start with clean skin

Cleanse your face, apply your skincare and let it sink in. Skip exfoliants and actives where the tape will sit and save them for the nights you don't tape.

Step02/ 05

Smooth and apply

Gently stretch the skin with one hand so it's smooth, then place the tape with the other. It needs hardly any stretch, no more than ten percent of the tape's maximum stretch.

Step03/ 05

Rub lightly

The adhesive is activated by warmth. Run your fingertips lightly over the tape a few times so it settles against your skin.

Step04/ 05

Let the tape work

Wear it while you wind down, read or sleep. It can be worn for up to about eight hours, and you're welcome to leave it on all night.

Step05/ 05

Roll it off gently

Lift one corner and roll the tape off slowly and close to the skin rather than pulling straight out. If it's holding on tight, a little warm water or a drop of face oil helps the adhesive let go.

More tape, better results?

Not necessarily, but not entirely wrong either. It depends on why you're taping. Want to support lymphatic flow? Then it's worth learning the lymphatic pathways. Want to let go of forehead tension? Apply enough strips that it becomes hard to raise your eyebrows.

More tape, better results?

Not necessarily, but not entirely wrong either. It depends on why you're taping. Want to support lymphatic flow? Then it's worth learning the lymphatic pathways. Want to let go of forehead tension? Apply enough strips that it becomes hard to raise your eyebrows.

Face with several HOLLI face tape strips on the forehead and around the mouth
Face with several HOLLI face tape strips on the forehead and around the mouth

Little tips along the way

Start with one or two areas, like the forehead, and build from there once you feel at home.
Sensitive skin? Our infused face tape kits are extra gentle on your skin.
The tape works just as well during the day as at night, for example at your desk when working from home.
Consistency is what brings results, so make the tape part of your routine.

FAQ

How long should I wear the tape?

Whatever works for you! Lots of people wear it while they wind down in the evening, most sleep in it overnight, and some like wearing it for a while at their desk when working from home. You can leave it on for up to about eight hours.

Does it hurt to take the tape off?

Not if you take it slowly and have avoided strong skincare products the evening before. Roll it off close to the skin rather than pulling, and if it's holding on tight, a little warm water or a drop of face oil helps.

Can I use it if my skin is sensitive?

Yes, the adhesive is developed especially for the thin skin on your face, and if yours is extra sensitive, our infused kits are a lovely choice. As with any product there are exceptions and some risk of irritation, so try a small area the first time.

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