Three women wearing HOLLI face tape on the forehead, between the brows and along the smile lines
The method

How face taping works

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What happens beneath the surface

Face taping is inspired by Japanese beauty traditions, building on the same method as kinesiology taping for the body. 

You've probably seen it before: the colorful tape athletes use for injuries and rehab. The secret is a unique pattern on the underside of the tape. It creates a mechanical lift that raises the skin away from the underlying fascia, easing the pressure on your facial muscles and giving your circulation and lymphatic system more room to flow.

Close-up of face tape being applied to the cheek
What the tape does
  • ✓ Supports circulation
  • ✓ Reduces puffiness
  • ✓ Releases tension
  • ✓ Smooths fine lines
  • ✓ Eases lymphatic flow
  • ✓ Calms inflammation
Woman wearing HOLLI face tape on her forehead while resting in bed
01

Supports circulation

Good circulation is essential for healthy skin. By delivering oxygen and nutrients, it helps even out your skin tone, stimulates cell renewal and gives your skin a natural glow.

Woman in soft morning light with rested, less puffy skin
02

Eases lymphatic flow

When the kinesiology tape lifts the skin away from the underlying fascia, it creates extra space that helps your lymphatic system flow better. An efficient lymphatic system helps carry away excess fluid and reduce puffiness.

Woman wearing HOLLI Peptide Infused Face Tape on her forehead
03

Releases tension

Most of us frown at our screens or clench our jaws at night, often without even noticing. The tape eases the pressure on your muscles and trains them to relax, and when your muscles get to rest, it can relieve tension headaches and tight jaws.

Safe & certified

Your skin deserves products you can trust. Our face tape is CE-certified and registered with EUDAMED, the European database for medical devices under Regulation (EU) 2017/745.

  • Dermatologically tested
  • Hypoallergenic
  • CE-certified
  • Registered in EUDAMED

Where fine lines tend to form

Wrinkles don't appear overnight. They form in the areas where your skin moves the most, and knowing where fine lines tend to show up helps you use your face tape in the right places.

Face with HOLLI face tape showing where fine lines usually form: forehead lines, frown lines, crow's feet, smile lines, marionette lines and the chin crease
Forehead linesFrom every raised eyebrow
Frown linesFrom all the hours you've spent focusing
Crow's feetFrom years of laughing and squinting
Smile linesTraces of every smile and laugh
Marionette linesCan make you look sad, even when you're happy
Chin creaseThe stubborn line from tense muscles
Face with HOLLI face tape showing where fine lines usually form: forehead lines, frown lines, crow's feet, smile lines, marionette lines and the chin crease
Forehead linesFrom every raised eyebrow
Frown linesFrom all the hours you've spent focusing
Crow's feetFrom years of laughing and squinting
Smile linesTraces of every smile and laugh
Marionette linesCan make you look sad, even when you're happy
Chin creaseThe stubborn line from tense muscles

How to get started

Woman in a bathrobe getting ready for her evening ritual
1. Apply your skincare & let it sink in.
Hyaluronic infused face tape being applied to the forehead
2. Smooth out the skin and apply the tape.
Woman gently rolling off HOLLI face tape
3. Gently roll off the tape in the morning.
See the full guide

FAQ

Everything you're wondering about, from your first night to taking the tape off.

How long should I wear the tape?

Whatever works for you! Lots of people wear it while they wind down in the evening, most sleep in it overnight, and some like wearing it for a while at their desk when working from home. You can leave it on for up to about eight hours.

How do I take the tape off?

Lift one corner and roll the tape off slowly and close to your skin, rather than pulling straight out. If it's holding on tight, a little warm water or a drop of face oil helps the adhesive let go.

Can I use it if my skin is sensitive?

Yes, the adhesive is developed especially for the thin skin on your face, and if yours is extra sensitive, our infused kits are a lovely choice. As with any product there are exceptions and some risk of irritation, so try a small area the first time.

When will I notice a difference?

It's different for everyone and depends on the results you're after, but think of it as a ritual rather than a quick fix: the more regularly you tape, the more chance your skin and muscles get to recover.

Can face taping be an alternative to Botox?

Yes and no. Lots of us are looking for something gentler than needles, and face taping is exactly that: a needle-free way to let your muscles rest and keep your skin well rested. It's worth having the right expectations, though: a gentle tape will never have the same fast, dramatic effect as Botox or fillers. If you ask us, that's only a good thing.

Is face tape skincare?

Not quite. HOLLI face tape is a CE-certified medical device made from kinesiology tape, and it works beautifully alongside the skincare you already use.

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Woman relaxing in an armchair wearing face tape on her forehead

A holistic view of health

We created HOLLI because we believe in gentler, more thoughtful ways to care for your skin. An alternative that doesn't revolve around ten-step routines, chemical-packed ingredient lists or extreme procedures, but instead supports your skin's own recovery processes.

Our philosophy

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